Scenario Planning Vs. Traditional Forecasting
Scenario
planning and traditional forecasting are both terms I am familiar with through
my current career and the military. Both are beneficial in their own way but the
environment they are required to vary tremendously. The Economist (2008) describes
Scenario planning as “Scenario planning (sometimes called “scenario and
contingency planning”) is a structured way for organizations to think about the
future.” Based on the author’s definition, this is essentially planning with many
fail safes in place. Traditional Forecasting, defined by Posadas (2017), is simply
using the trends from the past to define future outcomes. As stated earlier, both
traditional forecasting and scenario planning have a specific time when they
are suitable for use in addition to the advantages and disadvantages of using each.
(Hoffmann, 2017) has stated a few
advantages and disadvantages of using the scenario planning approach by
starting off with stating that with this approach there is an appreciation and welcoming
for innovative thinking in regards to paths to take regarding behavior. On the
flip side to that, the success of the plan is purely dependent on the behavior,
which many times are unpredictable. Next, companies are faced with numerous
paths to take and test, which is great as it pertains to having contingency
plans. However, this may stir displacement and loss of focus on the goal. Finally,
this plan accepts an unclear future which will make allows flexibility
regarding the direction to take. However, this uncertainty will also not be appropriate
for short term planning.
Hernandez
(2018) gives an overview of the advantages and advantages of Traditional
forecasting by stating firstly that, this concept is not that hard to grasp and
only has three outcomes. Of the three outcomes, there can only be one result. The
disadvantage that is selecting the wrong outcome could lead to a bad outcome. Finally,
management usually grasps the concept and as the stakeholders, it is easy to make
a decision based on trends. The disadvantage to that is this will lead to a false
sense of security over time, especially with unusual trends.
References
The
Economist. (2008). Scenario Planning.
Retrieved from https://www.economist.com/news/2008/09/01/scenario-planning
Hernandez,
M. (2018). Traditional forecasting vs scenario planning. Retrieved from https://mkhernandez.wordpress.com/2018/01/27/traditional-forecasting-vs-scenario-planning/
Hoffmann,
C. H. (2017). Strengths and Weaknesses of Scenario Planning as a Risk
Management Tool. In Assessing Risk
Assessment: Towards Alternative Risk Measures for Complex Financial Systems
(pp. 213-218). Wiesbaden: Springer Fachmedien Wiesbaden.